When your ideal prospective client hears about you, they need to be able to find you online fast. Even more importantly, can they find you? Are you worried that you're not high enough in the Google rankings for your niche to ever get found?
That is a legitimate worry that shouldn't be ignored. Your ideal patient or client won't be getting in touch to book time on your calendar if they can't find you, and will probably book in with a competitor instead, and be lost forever. This is the case for all health professionals dealing with sales enquiries - even people looking for doctors check online for reviews and information about them.
In reality, for business success this year, you want to be as high in the Google rankings as possible, even if you have a local brick and mortar business, because 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours.
Even if your prospective client is local, gone are the days when he or she will get out the phone book. Forty-six percent of organic search queries are local (more on how you can benefit from that below).
If you serve a specific group of people, helping them solve a specific health issue, you want to show up on the first page of results; so you must be Google-able!
Unfortunately, it's not quite as simple as it used to be to work out how Google-able you are. Search engines are carefully designed with algorithms to provide the most relevant results when someone performs a search. They use all the information they have about you to tailor the results by location and other factors. The best way to judge how well you rank in the long-term is to ask new prospects how they found you and how easy it was. This is because Google and other search engines change their algorithms pretty regularly. However, right now, you can check your webmaster tools account to see which keywords ranked where. You'll need to crunch a few numbers, but this is reliable data.
So now you know how well you're ranking for certain keywords. Add to them using an SEO research tool like Google Keywords Planner, looking at the figures and factors such as local monthly volume.
Add one keyword to your blogs and meta keywords tag of your page HTML, using a widget/plugin or by hiring a professional to take care of that for you. A basic knowledge of SEO research and keywords will take you a long way. It might appear complex at first, but as long as you're using keywords in your quality, value-rich content and in the backend of your site consistently over time, you will improve your Google-ability.
Combine that with quick-loading pages, content that is optimized to answer browser's needs and desires, and clean code, and you'll be among the practitioners with the best search engine optimization globally. If you're not sure how to proceed with this, consider putting an ad on a platform such as Upwork so you can find the support you need quickly and easily now, and return for support again periodically as your business grows.
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